Lost in Translation? Not on Our Watch. The Mawer Story.
TMO led the complete French-language cultural adaptation of the Mawer Investment Management website for the Quebec market.
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OUR BLOG
Skip launch campaign in Canada
Skip's Canadian launch campaign starring Jon Hamm generated strong results in the English-Canadian market. Adapting this success for Quebec required more than translation—it demanded cultural authenticity.
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From Canada to Quebec: Adapting Subway's Social Voice
TMO adapted Subway Canada's social media strategy for Quebec, localizing content and brand voice to connect authentically with francophone audiences.
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On our blog, we share the stories behind the campaigns. It's where we pull back the curtain on what it really takes to connect brands with Quebec audiences: not just translation, but cultural instinct, creative risk, and a deep understanding of what resonates here.